Closing date: Thursday 29th February 2024
Closing Date for Applicants:
Thursday 29th February 2024
Combining outstanding performance, superb craftmanship and stunning design, Frank Baines Saddlery has earned an enviable reputation as one of the finest saddle makers in the world. Over the past 40 years, Frank Baines has become the saddle of choice for discerning equestrians, from elite riders to amateur enthusiasts, across multiple disciplines, in more than 30 countries.
We are looking for a talented and energetic equestrian with at least 2 years marketing experience, and a particular passion for building exceptional brands, to join our Midland’s-based team. We have ambitious plans for growth and our new Senior Marketing Executive will play a key role in shaping the future success of our business. In addition to Frank Baines Saddlery, you’ll also be responsible for up-and-coming sister-brand, Coleman Baines, selling a prestigious range of beautifully designed and perfectly crafted country and sporting pursuits goods.
You will join our family-owned and run business at a particularly exciting time in our history, working alongside the owners to translate their exciting vision into a tangible plan to help grow our brands around the world.
Key responsibilities will include but are not limited to:
Reviewing and refreshing the brands and serving as the brand guardian
Planning and implementing results-oriented integrated marketing campaigns across our portfolio of products
Creating engaging and persuasive content which delivers results, both organic and paid for
Reviewing and relaunching our international ambassador program
Managing our websites and all social media platforms
Conducting market research
Building relationships with influencers, journalists, and media outlets
Managing the creative process for digital, print and point of sale
Supporting at public and trade events
Engaging with stockists
Assisting with product development and associated launches / relaunches
Planning and assisting with photoshoots and video production
Producing regular reports to monitor and communicate marketing performance.
Our ideal candidate is:
Passionate and knowledgeable about the equestrian world
Skilled in managing brand identity and enhancing awareness
Results oriented and commercially minded, but with a strong focus on customer experience
A persuasive communicator with superb writing skills
Creative but detail oriented
Experienced in delivering successful social media campaigns, both organic and paid for
Highly organised, with the ability to work independently, multi-task, and efficiently deliver high quality work.
What we offer
The opportunity to work on highly respected equestrian and country pursuits brands
A creative, energetic, and supportive working environment
A competitive salary of £28k – £32k, commensurate with experience
Excellent opportunities for career progression
Hybrid home/office working with part-time / flexible working considered
How to apply
There’s never been a better or more exciting time to join us, so if you think you’d make a great addition to our team, please send a CV and covering letter highlighting what makes you the ideal candidate to email@example.com no later than 9am on Thursday 29th February 2024.
Closing date for applications – 9am on Thursday 29th February
First Round Interviews – Friday 8th March (virtual via Teams)
Second Round Interviews – w/c 18th March (in-person at our Walsall HQ)
This listing has expired.