Senior Digital Marketing Executive

Chelford Farm Supplies is a leading retailer of country clothing and footwear, equestrian products, agricultural supplies, and garden machinery. A family-owned business established in 1975, Chelford Farm Supplies serves customers from both its bricks-and-mortar and E-Commerce store. 

We are a growing and forward-thinking company, with a recent site expansion and an exciting new website design currently in development.  

An exiting opportunity has arisen for a Senior Digital Marketing Executive to join our team.  This role would ideally suit an established Senior Executive looking to take the next step in their career. 

This is a key role within our E-Commerce and Digital Marketing department, and for the right candidate, it will evolve into a Marketing Manager position. 

Reporting to the Head of E-Commerce, the successful candidate will be responsible for:

• Developing and executing captivating social media and email marketing campaigns that resonate with our target audience to drive traffic to our        website and footfall to our stores

• Managing and optimising email marketing campaigns, including segmentation, automation flows, and performance analysis

• Executing and analysing paid social campaigns across platforms including Facebook, Instagram and TikTok, with a clear focus on ROI and customer acquisition

• Producing engaging, hands-on content including in-store videos, flat lays, and reels – a creative eye and strong visual storytelling ability is essential

• Taking eye-catching product and lifestyle photographs for use across all marketing channels ensuring content aligns with our brand aesthetic

• Keeping up to date with industry trends, best practices and competitor activity

• Creating a cohesive brand message across all digital platforms that aligns with our commercial objectives

• Identifying and building relationships with relevant influencers to promote our brand and products

• Monitoring and analysing the performance of marketing campaigns, producing reports on campaign activity to the Head of Department and key stakeholders

• Creating digital content and artwork for our E-Commerce store

• Managing budgets for all paid marketing activity

Required Skills and Experience

• Minimum of 3 years’ experience in a similar role, preferably within the retail sector with an equestrian or farming background

• Extensive experience in creating campaigns for Instagram, Facebook and TikTok to drive engagement and generate leads

• Proven track record of planning and managing paid social campaigns, ideally across Meta and TikTok

• Hands-on experience using an email marketing platform for campaign automation, customer segmentation, and performance reporting.

• A creative thinker with experience producing content including short-form videos, flat lays and photoshoots

• Excellent written and verbal communication skills

• Strong graphic design skills, with a keen eye for detail and experience using tools such as Photoshop, InDesign, Illustrator and Canva

• Ability to collaborate effectively with in-house teams and external partners and suppliers

• Strong project management skills with the ability to simultaneously manage multiple campaigns

• A problem-solving and proactive attitude

• Experience using Meta Business Suite, Google Analytics and other reporting tools to identify and target key customer demographics 

Job Type: Full-time   Monday to Friday  Office Based in Chelford, Macclesfield, Cheshire SK11 9AS

Pay: £28,000.00-£32,000.00 per year 

Additional pay:  Bonus scheme

Benefits:  Company pension / Employee discount / On-site parking

To apply for this role please email your CV to: hr@chelfordfarmsupplies.co.uk