Pure Feed Company
Wiltshire
Closing date: Friday 13th November 2026
Job Details
Closing Date for Applicants:
Friday 13th November 2026
Pure Feed | Full-time | Hybrid working | Brinkworth, Wiltshire
Salary: £50,000 plus profit-related bonus and four free bags of feed per month
We are currently seeking for the role of Head of Commercial to join the Pure Feed team.
An ideal opportunity to combine your professional experience in digital marketing, sales and leadership — and potentially progress into a General Manager role.
Pure Feed is looking for an ambitious, commercially minded Head of Commercial – Sales & Omni-Channel Marketing to drive marketing performance, grow customer acquisition, manage and develop sales channels and help shape the future of an established equine nutrition business.
This is a varied and overarching role. You’ll have the opportunity to take genuine ownership of various commercial functions - primarily digital marketing and sales while leading and developing the wider team, working directly with the directors and influence the strategic direction of the business.
For the right person, this could be the first step towards becoming General Manager.
The opportunity
We’re looking for a commercial professional who combines a genuine understanding of the equestrian market with strong, practical digital marketing and commercial skills.
You’ll be equally comfortable developing strategy and getting hands-on with Google Ads, SEO, website optimisation, CRM automation and customer acquisition campaigns.
You’ll understand that successful marketing isn’t just about clicks and followers — it’s about generating leads, converting customers and delivering measurable, profitable growth.
The sales functions will include ensuring that trade customer relationships are proactively managed rather than simply responding to incoming orders.
Tracking trade account performance and identifying opportunities to increase customer value.
Using trade marketing activity to help retail and distribution partners generate demand and sell more Pure Feed products.
It's essential your proven track record is relevant to the role in hand.
What will you be responsible for?
Digital marketing & brand growth
Customer acquisition, CRM & retention
Sales & commercial development
Team leadership & business strategy
Who are we looking for?
We want someone who combines digital marketing expertise with commercial thinking, practical delivery and the ability to lead people.
You’ll ideally have:
Proven digital marketing experience within the equine or wider industry.
A strong track record of delivering campaigns that generate customers and sales.
Hands-on experience of SEO, Google Ads, Meta advertising and website optimisation.
Experience with CRM systems, email marketing, automation and customer database development.
An understanding of e-commerce, customer acquisition, conversion and retention.
Experience managing, motivating and developing a team.
Strong commercial judgement, organisational skills and the ability to turn strategy into action.
A proactive, hands-on approach and the confidence to take ownership of results.
Above all, we want to see what you can personally deliver. This is a role for someone who enjoys getting stuck in, solving problems and making things happen — not simply managing agencies or delegating the detail.
What’s on offer?
£50,000 salary, plus profit-related bonus.
Four free bags of Pure Feed per month.
Full-time, hybrid working.
A minimum of three days per week in the Brinkworth, Wiltshire office.
Direct access to and collaboration with the company directors.
Genuine scope to influence marketing strategy and commercial growth.
The opportunity to lead a team and develop your wider business management skills.
Potential progression into a General Manager position.
To apply / request a copy of the full Job Descriptions please send your CV and a covering letter outlining your relevant experience, location and salary level to emma@equine-careers.co.uk
Please mention Equine Careers when applying.
