Smart Grooming
South West England
Closing date: Monday 31st August 2026
Job Details
Website:
smartgrooming.com
Closing Date for Applicants:
Monday 31st August 2026
Location: South West England (Hybrid)
Hours: Initially 20–30 hours per week, with flexibility and the opportunity for the role to develop into a full-time position for the right candidate.
Contract: Self-employed / Freelance
About Us
Smart Grooming and Clippersharp are two of the UK's leading specialist equestrian brands within the grooming and clipping industry. Smart Grooming supplies B2B and B2C with with a growing retailer network spread throughout the UK and internationally.
Between the two brands we have built a highly engaged digital community of over 500,000 followers across our social media channels, making us one of the most established and recognised brands in this category within the equestrian industry.
We have an established marketing strategy, and as our businesses continue their growth, we are now looking for an exceptional marketing professional to help take our digital presence to the next level.
The Opportunity
This is not an entry-level social media position.
We are looking for an experienced, commercially minded Content Creator and Digital Marketing professional with a proven track record of growing established brands through outstanding content, strategic marketing and digital innovation.
Our social media channels already perform exceptionally well, and we are seeking someone who can build upon these strong foundations, enhance every aspect of our digital marketing and identify new opportunities to grow our audience, increase engagement and ultimately drive sales.
This is a role for someone who enjoys thinking strategically as well as creating exceptional content.
An exciting aspect of this position is the opportunity to lead the social media strategy for our newly launched Smart Grooming USA side of the brand, ensuring our brand identity, content quality and marketing remain consistent across international markets.
Key Responsibilities
Develop and deliver the digital marketing strategy across both Smart Grooming and Clippersharp.
Plan, create and manage engaging content across all social media platforms.
Produce high-quality photography, videography and short-form video content. (We do produce a lot in-house but also out-source some of the photography)
Create engaging Reels, Stories and platform-specific content that drives engagement, brand awareness and sales.
Develop and manage content calendars across both brands.
Plan campaigns around product launches, promotions, trade shows and seasonal events.
Continue the growth of our existing social media channels whilst identifying opportunities across additional marketing platforms including YouTube, TikTok, Pinterest, and future emerging digital channels.
Manage and develop the Smart Grooming USA social media presence alongside our UK marketing activities.
Work with our Shopify websites to support online merchandising, product launches, collections and promotional campaigns.
Monitor analytics, identify trends and continually optimise performance across all digital channels.
Work closely with our team during product launches, demonstrations, events, photography sessions and video shoots.
About You
The successful candidate will have:
Proven experience in a senior content creation and digital marketing role.
A portfolio demonstrating exceptional photography, videography and editing skills.
Experience managing and growing successful social media accounts for established consumer brands.
A strong understanding of digital marketing strategy, content planning and audience growth.
Experience working with Shopify and an understanding of e-commerce marketing.
Knowledge of multiple marketing channels beyond traditional social media and the ability to identify new opportunities for brand growth.
Excellent copywriting skills.
Strong analytical skills and the ability to use performance data to continually improve results.
Excellent organisation and project management skills.
A proactive, creative and commercially focused mindset.
A genuine passion for the equestrian industry would be a significant advantage.
Location
Whilst much of the role can be carried out remotely, applicants must be based within the Southwest of England and be available to attend our offices regularly for planning meetings, product launches, photography sessions, video shoots and collaborative working.
The Person We're Looking For
This role will suit someone who wants to become an integral part of an ambitious and growing business, rather than simply managing social media accounts.
We are looking for someone who can bring fresh ideas, challenge the norm, identify new opportunities and help shape the future direction of our marketing across both the UK and international markets.
For the right person, this role offers genuine scope to grow into a full-time senior marketing position as our brands continue their expansion.
To apply contact: jobs@smartgrooming.com with a covering letter, CV and financial expectations for this role. STRICTLY NO AGENCIES
Please mention Equine Careers when applying.
