Ecommerce & Digital Marketing Executive

Townfields Saddlers Ltd is one of the UK’s leading equestrian and country retailers with over 60 years of heritage within the industry.

Based in Allesley, Coventry, we operate both a successful retail store and a growing ecommerce business. We are now looking for an ambitious and commercially minded individual to help take townfields.com to the next level.

The Role

This is an exciting opportunity for somebody with previous ecommerce experience who is passionate about online retail, digital marketing, and website growth.

We are looking for someone who can take ownership of our ecommerce platform, bring fresh ideas to the business, and help improve the overall online customer experience.

The successful candidate will play a key role in managing website content, product merchandising, promotional campaigns, email marketing, and supporting the continued growth of Townfields online.

This is a fully office-based role working within our Coventry head office.

Key Responsibilities

• Managing and maintaining content across townfields.com and associated ecommerce platforms

• Creating and optimising product listings, collections, and category pages

• Managing website merchandising, featured products, promotions, and seasonal campaigns

• Planning and producing regular email marketing campaigns across the Townfields customer database

• Managing approximately 7 (daily) email marketing campaigns per week

• Writing engaging product, category, and promotional content

• Monitoring website performance and identifying opportunities for improvement

• Supporting SEO and ecommerce growth strategies

• Uploading and managing product data, pricing, imagery, and stock information

• Working with developers and external partners to improve website functionality and user experience

• Bringing fresh ideas and commercial thinking to help grow the Townfields online brand

Essential Skills & Experience

• Previous ecommerce experience is essential

• Strong understanding of ecommerce platforms and website management

• Experience with email marketing platforms such as Mailchimp, Klaviyo or Omnisend

• Excellent computer literacy and confidence working across multiple systems

• Strong organisational skills and attention to detail

• Creative mindset with strong written communication skills

• Ability to work independently and proactively

• Good understanding of online retail and digital marketing

• Equine knowledge or industry experience is essential

Desirable Skills

• SEO knowledge and ecommerce best practices

• Experience with Google Analytics or ecommerce reporting

• Product merchandising experience

• Basic graphic design or image editing skills

• Experience managing large product catalogues or ecommerce data

Working Hours

• Full-time, permanent position

• Monday to Friday

• 42.5 hours per week

• Working Hours: 9am - 5:30pm

Benefits

• Competitive salary based on experience

• Staff discount

• Company pension

• Casual dress

• Free on-site parking

• Performance bonus opportunities

Application Information

Please apply with your CV and a short cover letter explaining why you are interested in the role and what experience you can bring to the Townfields ecommerce team.

Work Location: In person — Allesley, Coventry

Pay: £29,000.00-£33,000.00 per year

Benefits:

• Casual dress

• Company pension

• Employee discount

• Free parking

• On-site parking