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Digital Marketing and Social Media Manager


  • Communications
  • Marketing
  • Office Based
  • Social Media

Closing date: Thursday 29th February 2024

Job Details

Digital Marketing and Social Media Manager

Closing Date for Applicants:
Thursday 29th February 2024

A Unique Opportunity Awaits at Premier Equine International!

Location: Goxhill, North Lincolnshire  

Salary: £36,000 per annum  

Type:*Permanent, Office-Based  

 Join us at Premier Equine International, where we're more than just a company; we're a family dedicated to the equestrian world. We offer an exceptional blend of British design, craftsmanship, innovation, and a commitment to quality and safety. Our vision is to integrate the latest sports technology with affordability, ensuring excellence in every product.

Your Mission:

  • Global Strategy Maestro:*Lead our digital marketing campaigns with a coherent global strategy to maximize reach, conversions, and engagement.

  • Community Cultivator: Enhance our social media presence, building a community that mirrors our passion for equestrian excellence.

  • Innovation Leader: Stay ahead of digital trends, keeping our brand dynamic and engaging.

  • Data-Driven Strategist: Utilize analytics to refine our marketing efforts, ensuring optimized campaign success.

 Key Responsibilities:

  • Establish, drive, and manage a coherent, integrated global digital marketing strategy using the full mix of digital acquisition techniques - PPC / search, display / programmatic, affiliates/partners and social media channels (paid and organic).

  • Manage the social media team to ensure marketing activities focusing on TikTok, Twitter, Facebook, Instagram, YouTube, Threads, and others as appropriate to build an online community, brand, engagement, and income streams.

  • Ensure the social media team manage each social media channel and that they are scheduled and filled with content marketing calendars in line with organisation-wide campaigns.

  • Devise, implement, and monitor compliance with the organisation's wide social media policy.

  • Implement digital marketing channel strategies/plans, including budgeting for PPC, display, programmatic, video marketing, social media and other paid campaigns, and support / manage our Sponsored Riders and external agencies.

  • Plan workload for campaigns, including the briefing of collateral required for all digital marketing. Create and build digital campaigns, managing online budgets accordingly, along with identifying online demographics to target.

  • Analyse the success of campaigns, translating anecdotal or quantitative/qualitative data into recommendations and plans for revising the digital marketing and social media campaign activities. Monitor and optimise campaign progress regularly and produce reports during and after campaigns.

  • Monitor trends in social media tools, applications, channels, design, and strategy. Stay ahead of the latest trends in the digital sector and make recommendations for new strategies on a regular basis.

  • Develop key performance indicators across all online channels and report on a regular basis.

  • Manage the overall budget for Digital Marketing, working closely with third parties, agencies or consultants when required.

Who We Seek:

  • A visionary with a digital/marketing-related degree, ideally complemented by a CIM qualification, and at least five years in a similar role.

  • An individual adept in managing the digital landscape, with a strong grasp of analytics and social media tools.

What We Offer:

  • A salary of £36,000, reflecting the significance of your role.

  • A chance to be part of an organization where innovation, care, and excellence are at the core of our operations.

  • An opportunity to contribute to our eco-friendly initiative, embodying our commitment to durability.

 Join Us and Be Part of Something Exceptional!

To apply please send your CV and covering letter stating your suitability to

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