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Area Sales Manager - North West

North West England

  • Field Based
  • Nutrition
  • Sales

Closing date: Wednesday 21st February 2024

Job Details

Area Sales Manager - North West

Closing Date for Applicants:
Wednesday 21st February 2024

Would you like to join the Baileys Family ?

In this modern world of big multi-national corporations, Baileys Horse Feeds remains quite unique in being family owned and run since its inception in 1982. This means we care about our products and how they work for our customers and their horses – we take it personally!   

We have a vacancy for an Area Sales Manager to join our team and cover the North West. (Cumbria, Lancashire, Merseyside, Greater Manchester, Cheshire, West Yorkshire, parts of Staffordshire)

The day to day responsibilities include:

  • Work closely with new and existing customers to grow the sales of our equine, poultry, and smallholder ranges.

  • Managing a variety of clients including wholesalers, retailers and end users.

  • Delivering regular market feedback to the business to aid future sales strategies

Wholesalers & Retailers:

  • Carrying out effective business reviews with our wholesalers and retailers to identify business and trade marketing opportunities that will grow sales.

  • Identifying and implementing a strategy to generate product sell in and through for the area.

  • Liaising with retailers to identify and secure potential new users through yard visits.

  • Supporting our retailers with staff training in store, delivering talks and developing feed advisors and local equine ambassadors.

  • Launching new products.

  • Managing the brand image in store through merchandising and displays.

Horse owners:

  • Carrying out visits to equine yards to consult and give feed advice to horse owners in a variety of disciplines, from leisure to professional riders.

  • Identifying and securing potential new yards.

Other responsibilities:

  • Recruiting new customers to all our brands in equine, poultry, and agricultural feeds.

  • Attending trade and equine events, locally and nationally as required.

  • Reporting visits and updating information on our CRM system in line with company policy.

  • Reporting on competitor activities.

  • Liaising with the sales office team, marketing, and nutritional departments.

About you:

Essential experience and skills: -

  • Knowledge and understanding of a range of equine disciplines and the equine industry.

  • Proven experience managing and developing a sales territory.

  • Excellent communication and a proven ability to build positive relationships with customers.

  • Self–organised and confident to work independently.

  • Effectively manage your time, book appointments with key stakeholders and plan your visits.

  • The ability to negotiate and influence sales.

  • IT and PC literacy – Microsoft Word, Power Point and CRM systems.

 Beneficial experience and skills:-

  • Knowledge of the smallholder and poultry retail trade

  • Product training

  • Experience in merchandising and display in stores

  • Developing business through multi digital channels eg. Facebook, Instagram

  • Using Microsoft Teams, Zoom or other digital communication tools

  • Presentation skills

  • Analytically minded

  • Problem solver

Salary commensurate with skill level.  Company pension and health insurance available after probationary period.

 Please apply by submitting a covering letter, salary expectations and full CV to Lorraine Rice, at Baileys Horse Feeds.  

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