Area Sales Manager (Equine)

We're looking for a highly driven Area Sales Manager with a passion for winning new business to expand our presence across Northern England. This is a business development-focused role where success will come from identifying, approaching and converting new equestrian retail customers, while growing relationships with existing accounts. A strong understanding of the equestrian retail market and established industry contacts will be a significant advantage.

Key Responsibilities

• Hit targets: Deliver agreed sales and margin goals for your territory.

• Grow relationships: Build and maintain strong, lasting partnerships with existing customers, distributors, and suppliers.

• Identify and expand the business: Identify & win new opportunities, develop new channels, and keep ahead of competitor activity.

• Increase market share: by converting retailers to our brands.

• Champion our brands: Work with Marketing to deliver campaigns and initiatives that raise awareness and drive sales.

• Support customers: Provide product training, advice, and support that adds value and strengthens loyalty.

• Stay connected: Attend industry events, trade shows, and networking opportunities to represent the business.

• Share insights: Provide clear and regular reports on opportunities, risks, and territory performance.

• Keep learning: Liaise with suppliers to stay up to date on new products and pass that knowledge on to customers.

What We’re Looking For

• Proven sales experience (5+ years), ideally within the agricultural or equestrian sectors.

• A strong track record in business development and brand growth.

• A proven history of winning new business and opening new customer accounts.

• A thorough understanding of the UK equestrian market.

• Confident communicator with excellent relationship-building skills.

• Self-motivated, organised, and target-driven.

• Comfortable analysing sales data to inform strategy.

• Good IT and numeracy skills.

• Full, clean UK driving licence.

Personal Attributes

• Driven & proactive – you thrive on hitting targets and seizing new opportunities.

• Commercially curious – always looking for the next opportunity.

• Strategic thinker – you can spot trends and develop long-term growth plans.

• Adaptable & resilient – comfortable in a fast-moving, competitive marketplace.

• Team player – collaborative while also confident working independently.

• Passionate – about the equestrian industry.

Why Join Us?

Join a growing business investing in premium & essential equestrian brands.

Opportunity to shape and grow your own territory.

Launch a wide range of innovative products into retailers.

Strong marketing and product support.

Genuine opportunity to make a significant commercial impact.

To apply please send your CV and covering letter stating your location and suitability including details of your level of salary expectation to ashley.rodgers@agrihealth.co.uk  STRICTLY NO AGENCIES