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Area Sales Manager

Shires Equestrian
North England

  • Business Development
  • Customer Service
  • Field Based
  • Sales

Closing date: Friday 14th August 2026

Job Details

Area Sales Manager

Closing Date for Applicants:
Friday 14th August 2026

Shires Equestrian are seeking a proactive Area Sales Manager to take on the North of England and Scotland of which the ideal candidate should ideally be located in the North Yorkshire, Lancashire, Tyneside region.  You will be joining a well established field sales team.

This field-based role requires an individual with a confident sales manner to take on the handling of a well-established customer base. The ideal person should be target-driven, with excellent communication skills and an enthusiasm for promoting Shires Equestrian and its products.

You must be willing to travel and stay away overnight in order to fulfil business requirements. Please note whilst the customer base is in the North of England and Scotland,  you will be required to attend meetings at our Head Office based in Leominster, Herefordshire.

Main responsibilities

  • Appointing and visiting customers within the North of England and Scotland

  • Maintaining and expanding product ranges within existing customer base

  • Developing new business and sourcing new customers

  • Promotion of new and existing products

  • Problem solving and understanding customer needs

  • Liaising with the office-based sales team

  • Attendance at open days, trade shows and large equestrian shows

What are we looking for?

  • Proven field sales record with a minimum of three years’ experience in a field sales position

  • Positive, professional attitude

  • Highly organised and able to plan appointments two weeks in advance

  • Evidence of strong customer service skills

  • Confident telephone manner

  • Excellent knowledge of the equestrian industry

  • Able to journey plan and understand the geographical area to be able to plan visit efficiently and effectively

Benefits of Role:

As Area Sales Manager, you will be provided with the necessary tools (e.g. mobile phone and laptop) to perform your sales duties both on the road and in the office. You will also be provided with a company vehicle/car allowance. Additional benefits include regular staff events, product discount, and company benefit schemes. 

About Shires Equestrian

A family-owned business since 1968, Shires specialise in apparel and equipment especially suited to the discerning equestrian at all levels. From small beginnings, the company has grown to become one of the most popular brands in the equestrian world. 

Owning full product control from design, manufacture, packaging, marketing and sales, Shires offer an exciting and varied opportunity to the right candidate.

When applying for the position please state your package and notice period

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Please mention Equine Careers when applying.