Area Sales Manager

Baileys Horse Feeds, one of the leading horse feed manufacturers in the UK, is looking for an Area Sales Manager to cover the south/south east region of the country.

Main Responsibilities

• Working closely with existing customers to grow the sales of equine, poultry, and smallholder feed ranges

• Managing a variety of clients, including wholesalers, retailers and end users

• Deliver regular market feedback to the business to aid future sales strategies

Wholesalers & Retailers:

• Carrying out effective business reviews with our wholesalers and retailers to identify business and trade marketing opportunities that will grow sales

• Identifying and implementing a strategy to generate product sell-in and through, for the area

• Liaising with retailers to identify and secure potential new users through yard visits

• Supporting our retailers with staff training, delivering talks and training in stores, and developing feed advisors and local equine Ambassadors

• Launching new products

• Managing the brand image via in-store merchandising and displays

Horse owners: 

• Carry out visits to equine yards to consult and give feed advice to horse owners in a variety of disciplines, from leisure to professional riders

• Identifying and securing potential new yards

Other responsibilities:

• Recruiting new customers to all our brands in equine, poultry, and agricultural feeds

• Attending trade and equine events, locally and nationally, as required

• Reporting visits and updating information on our CRM system, in line with company policy

• Reporting on competitor activities

• Liaising with the sales office team, marketing, and nutritional departments

About you: 

• Knowledge and understanding of a range of equine disciplines and the equine industry

• Proven experience managing and developing a sales territory

• Excellent communication and a proven ability to build positive relationships with customers

• Self–organised and confident to work independently

• Effective time management eg booking appointments with key stakeholders and planning your visits

• The ability to negotiate and influence sales

• IT & PC literacy – Microsoft Word, Outlook, Excel, PowerPoint and CRM systems  

Beneficial experience and skills:

• Knowledge of the smallholder and poultry retail trade

• Product training

• Experience in merchandising and display in stores

• Developing business through multi digital channels eg. Facebook, Instagram etc

• Using Microsoft Teams, Zoom or other digital communication tools

• Presentation skills

• Analytically minded

• Problem solver 

Salary commensurate with skill level.  Company pension and health insurance available after probationary period.