Shires Equestrian
East of England
Closing date: Sunday 15th March 2026
Job Details
Closing Date for Applicants:
Sunday 15th March 2026
Shires Equestrian are seeking a proactive Area Sales Manager to take on the East of England Sales Area of which the ideal candidate should ideally be located in the Bucks, Berks, Oxon area. You will be joining a well established field sales team.
This field-based role requires an individual with a confident sales manner to take on the handling of a well-established customer base. The ideal person should be target-driven, with excellent communication skills and an enthusiasm for promoting Shires Equestrian and its products.
You must be willing to travel and stay away overnight in order to fulfil business requirements. Please note whilst the customer base is in the East of England you will be required to attend meetings at our Head Office based in Leominster, Herefordshire.
Main responsibilities
Appointing and visiting customers within the East of England
Maintaining and expanding product ranges within existing customer base
Developing new business and sourcing new customers
Promotion of new and existing products
Problem solving and understanding customer needs
Liaising with the office-based sales team
Attendance at open days, trade shows and large equestrian shows
What are we looking for?
Proven field sales record with a minimum of three years’ experience
Positive, professional attitude
Highly organised and able to plan appointments two weeks in advance
Evidence of strong customer service skills
Confident telephone manner
Excellent knowledge of the equestrian industry
Able to journey plan and understand the geographical area.
Benefits of Role:
As Area Sales Manager, you will be provided with the necessary tools (e.g. mobile phone and laptop) to perform your sales duties both on the road and in the office. You will also be provided with a company vehicle. Additional benefits include regular staff events, product discount, and company benefit schemes.
About Shires Equestrian
A family-owned business since 1968, Shires specialise in apparel and equipment especially suited to the discerning equestrian at all levels. From small beginnings, the company has grown to become one of the most popular brands in the equestrian world.
Owning full product control from design, manufacture, packaging, marketing and sales, Shires offer an exciting and varied opportunity to the right candidate.
Please mention Equine Careers when applying.