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Area Sales Manager

East of England

  • Customer Service
  • Events
  • Field Based
  • Sales

Closing date: Monday 10th November 2025

Job Details

Area Sales Manager

Closing Date for Applicants:
Monday 10th November 2025

Location: UK – Norfolk, Suffolk, Essex - field based role 

Contract: Permanent

At NAF, we lead the way in equine nutrition and care. Our mission is to improve the health and well-being of horses and pets through our innovative products and exceptional customer service.

For this field based role, we are seeking a candidate with a proven track record in a commercial B2B or B2C background and a strong equestrian familiarity / understanding of the Industry. 

Some key responsibilities will include:

  • Represent the brand: You’ll be the primary point of contact for our customers in Norfolk, Suffolk, and Essex, building relationships and providing expert support and nutritional advice. 

  • Support Sales: Your role will involve seeking out new business opportunities and managing existing accounts to ensure our products are well-represented both in-store and online.

  • Stock Management: Conduct monthly stocktaking, manage replenishments, and keep our product lines well-stocked working with high levels of accuracy for invoice management. 

  • Training and Merchandising: Provide engaging training sessions and merchandising support to help our customers. 

  • Events and Trade Shows: Represent NAF at customer events, open days, and trade shows to promote our brand and products. 

  • Monitor the Market: Keep an eye on competitor activity and market trends, and report back with valuable insights.

Skills and Experience

  • Candidates must come from a customer service, retail or sales background, with previous B2B or B2C experience. 

  • A strong equine background with familiarity of the industry. 

  • Full clean UK driving licence.

  • Excellent customer service and relationship building skills with the ability to support customers and generate sales.

Location

This is a field-based role where you will cover approximately 60 customers across Norfolk, Suffolk, and Essex. Candidates must reside within territory and be happy to travel regularly. 

A flexible approach is required as there maybe occassional evening / weekend work required. 

To apply please send your CV and covering letter stating your suitability and location to emma@equine-careers.co.uk    

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