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Area Sales Manager

Saracen Horse Feeds
South West England

  • Business Development
  • Customer Service
  • Events
  • Field Based
  • Nutrition
  • Sales

Closing date: Friday 16th May 2025

Job Details

Area Sales Manager

Website:
saracenhorsefeeds.com

Closing Date for Applicants:
Friday 16th May 2025

At Saracen Horse Feeds, we are dedicated to enhancing the performance and wellbeing of horses through high-quality, innovative nutrition. With a rich history in equestrian feeds, we pride ourselves on our commitment to excellence and our passion for supporting horse owners, retailers, and veterinary professionals.

We are looking for a passionate and experienced Area Sales Manager to manage sales across the Southwest region. This role is key in growing our business by developing strong relationships with wholesalers, retailers, and direct yards. 

The successful candidate will have a proven track record in sales and be enthusiastic about promoting high-quality equine nutrition products.

The role covers the following areas: Cornwall, Devon, Somerset, Dorset and Wiltshire and the successful candidates needs to be centrally located (Somerset) in this area.

Key Responsibilities:

  • Business Development: Identify and pursue new business opportunities targeting equestrian yards and providing support to retailers, and veterinary practices.

  • Account management: support existing yard customers.

  • Feed Advice: Provide expert nutritional advice and support to clients, helping them choose the right products for their horses’ needs.

  • Event Support: Organise and participate in trade events & shows and educational talks to promote our products and share knowledge with industry professionals and horse owners.

  • Market Research: Stay informed about industry trends and competitor activities to identify new opportunities for growth.

  • Collaboration: Work with your sales team colleagues and the marketing and product development teams to ensure our offerings meet customer needs and expectations

  • Working closely with stockist and wholesalers in your area to grow the brand

Key Requirements:

  • Proven experience in sales is essential - equine, agricultural or FMCG sector preferred.

  • Strong equine background and a passion for horses and horse care is highly desirable.

  • Excellent communication, negotiation, and relationship-building skills

  • Ability to work independently, manage a sales territory, and achieve targets.

  • Willingness to travel and work flexible hours and days for events and client meetings.

  • Strong organizational and time-management skills

  • Previous experience with wholesale or retail account management is preferred.

Benefits:

  • Competitive salary with performance-based commission

  • Company car or car allowance

  • Staff discounts on products

  • Supportive and collaborative team environment

How to Apply: If you are an experienced sales professional with a passion for the equine industry, we want to hear from you.

To apply, please send your CV and a cover letter outlining your suitability and stating your location to emma@equine-careers.co.uk

Apply Now

Please mention Equine Careers when applying.