Sport Horse Sales Representative

Connolly's RED MILLS

Location: East Midlands
Closing Date: Friday, March 23rd 2018

Job Type: Sales

Job Description

Connolly's RED MILLS have been producing animal feeds since 1908 in Goresbridge, Co. Kilkenny.  With over 100 years of experience in developing quality products specifically for the equine market, our range of performance feeds, supplements and veterinary care products are trusted by leading riders, trainers and breeders around the world.

Our feeds are manufactured using our unique PRECISION NUTRITION process; providing scientifically advanced nutrition and healthcare solutions for equine health, well-being and performance.

Our customers range from the UK and Ireland to Continental Europe, the USA, Japan and elsewhere in the Far East.

The UK is our largest export market and is an integral part of our corporate development plan. We have an established UK customer base across racing, breeding and sport horse disciplines. We are focused on growing and developing our customer base in the UK through continued investment in both resource and our communication plan.   

Main purpose of the role: UK Sport Horse Sales Representative based in the Midlands

The job will involve promoting our Sport horse range of feeds & supplements and the good will of Connolly’s RED MILLS to retailers and end users in the UK.

The Sales Representative builds the link between sales/customers and internal departments (production, supply chain, finance, sales & marketing). The position requires strong relationships to be developed with customers and to identify and develop opportunities. 

Key Accountabilities:

  • Maximise UK Sport Horse sales and to achieve sales targets as set by the company.
  • Develop database of B2B Sport horse customers.
  • Drive product trials with new prospective customer with the specific aim of securing loyal, long-term customers.
  • Optimising & recording weekly call activity via the CRM system
  • To visit wholesalers, merchants and retailers and end users to advise on stock rotation, slow moving lines, pricing and stock levels, as appropriate.
  • Increase availability of our Sport Horse range within equine retail stores.
  • To promote the ranges of Connolly’s RED MILLS through shows, events, demonstrations, merchandising, promotions and other activities which may be required.
  • To deal with all customer enquiries efficiently and professionally and to a satisfactory conclusion.
  • Ensure that Connolly’s RED MILLS provides excellent service and responsiveness to all customers.
  • Report to the UK Head of Equine 

(The Role is not limited to the above tasks, duties and responsibilities that you will be required to perform.)

 Person Specification & Core Competencies

This is a fantastic opportunity for an enthusiastic sales professional looking to join a company with an exciting development plan in the Horse Feed sector.

Person specification & core competencies:

  • Knowledge of the UK & International Sport Horse Industry.
  • Minimum of 3 years relevant industry experience.
  • Knowledge of Animal Nutrition.
  • Strong business acumen.
  • Excellent organisational skills and the proven ability to sell.
  • Excellent interpersonal and presentation skills.
  • Hardworking, dedicated creative and self-motivated with the ability to identify opportunities and convert into actual sales.
  • Ability to manage projects from concept to completion.
  • Good IT skills.
  • Full clean driving licence.


£26 to £28k salary DOE with car, laptop & phone

Please state Equine Careers when applying for this vacancy.


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