Job Details
Marketing Executive
Closing Date for Applicants:
Monday 27th February 2023
Our origins date back to 1965 when Derrick Naylor began trading from a former Co-operative shop in Norden, near Rochdale. Over a period of 42 years, Derrick built a solid reputation for stocking quality equestrian products and supplies. Naylors was taken over in 2007 and, as a family-run business through to 2020, expanded to three large stores in Rochdale, Nantwich and Cannock. During this time, the website, naylors.com was born and continues to bring the best equestrian products to customers all over the world.
A new Era for Naylors
Since the end of 2020, Naylors and its team has been part of the GO Outdoors family. Excellent customer service and a unique in-store experience remain our top priority as we continue to supply the very best equestrian products and top brands that we know you, our customers, love.
In the future, you’ll see Naylors concessions appear into GO Outdoors stores nationwide, which means you’ll have even more access to all your favourite equestrian and riding essentials.
Whether you are a happy hacker, a competitive rider or simply love to get outdoors in the countryside, Naylors is your go-to store for all things equestrian, country and pet.
Role Overview:
The purpose of this role is to assist the Marketing Manager and team in driving footfall, traffic and sales to both Naylors stores and website. You will represent the Naylors brand and contribute to marketing idea generation, planning and execution.
Key Areas of Responsibility
- Support Marketing Manager in completing all Naylors marketing activity.
- Support with marketing across new Naylors stores – planning and execution, for example - print activity, and store opening events.
- Write blog articles and press releases.
- Produce customer facing marketing copy and proofread marketing material.
- Assist with marketing admin tasks – such as compiling research, marketing data input, managing marketing database and ordering marketing materials.
- Responsible for all incoming sponsorship and charity requests for marketing team.
- Support stores with local marketing activity – Banner advertising, sponsorship activity, local club and centre partnerships.
- Support Marketing Manager with brand ambassador activity.
- Actively contribute to new marketing, brand and campaign ideas as part of the team.
- Make arrangements for in-store events and third party events including attending on the day to ensure they run smoothly.
- Co-ordination of competitions including sourcing prizes, contacting winners, and arranging delivery of prizes.
- Liaise by phone and email:
- With brands to obtain marketing material and assets.
- Sourcing advertisement opportunities.
- With suppliers including print houses, media, sponsors and other partners.
- Between business departments.
- Run errands for the marketing team such as collecting and delivering marketing materials.
- Support with social media content and posting on the business social pages, in the absence of the Social Executive.
- Support other members of the business outside of your immediate team.
Skills/Experience/Knowledge needed:
- Be extremely organised.
- Enjoy planning and bringing those ideas to life (action orientated).
- Have excellent attention to detail.
- Be an excellent communicator.
- Have a “can-do” attitude.
- Be flexible and adaptable to change at short notice.
- Experience of using Microsoft Office (Word, Excel, Powerpoint).
- Equestrian knowledge and/or experience is essential.
- Full driving licence (with access to car for travel to events and stores).
Desirable Skills:
- Have experience of copywriting and proof reading.
- Previous experience within a marketing role or team.
- Experience of working in retail marketing is preferred but not essential
We know our employees work tirelessly to make JD Sports the success it is today and in turn, we offer them some amazing benefits:
- Free parking
- Holiday Allowance
- Discretionary Bonus Scheme
- up to 50% Staff Discount On JD Group and other brands within the organisation, depending on level of role
- Pension Scheme
- Flexible Working Hours
- Health plans – Depending on level of role
- Personal development opportunities to learn and develop at work.
*Due to the high volumes of applications our opportunities attract, it takes time to review them all. If you don't hear back within two weeks of you applying, please consider your application to have been unsuccessful on this occasion*
Applications that meet the skills criteria will be contacted for a 1st stage meeting with the talent team. Shortlisted candidates will then be invited to interview with the hiring manager.
Please use the APPLY ONLINE link above to continue
